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What is a logo?

Simply put, a logo is a name, symbol, or trademark of a company or organization. Logos can be made up of text that is configured in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image.

Why should you use a logo?
One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.
Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.

You Better See This! 39 Olympic Logos (1924 to 2012)

Living in Vancouver, Canada, I’ve been seeing the logo of the upcoming 2010 Winter Olympic Games more and more around the city as the date draws closer.
I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years.
Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.
Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer and winter Olympic games from 1924 to 2012.

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50+ Airline Logos, Check This Out!

Every day thousands of people take it to the air… With so many airlines to choose from, branding is extremely important and at its core lies logo design.
In this article we’ll take a logo at the logos of over 50 popular airlines. The list is by no means a complete list of all airlines and is just intended for inspiration for your own projects.
Noteworthy is the lack of any depiction of an airplane in most of these logos, but a tendency to suggest flying through the use of curved shapes that resemble wings.
The fonts used tend to be sans serif for the most part, although there’s a fair share of serif typefaces as well. The colors vary a lot, but there appears to be a clear tendency towards reds and blues. Now fasten your seatbelt and let’s take off!
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Smart Concept Logos (Like This!)

Today, we’re showcasing another great collection of smart logos, but in this case, their meanings are far easier to grasp.
The logos featured here create the company’s name by combining intricate shapes made up of  fonts and illustrations.
These are usually the kind of logos that make you take a second look and say “wow, that’s clever!”.
As usual, we’d love to have your input and feedback in the comments area. Also, if you know of similar logos like these, please add links to them in the comments area below.
We hope you enjoy this fascinating collection!

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