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What is a logo?

Simply put, a logo is a name, symbol, or trademark of a company or organization. Logos can be made up of text that is configured in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image.

Why should you use a logo?
One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.
Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.

You Better See This! 39 Olympic Logos (1924 to 2012)

Living in Vancouver, Canada, I’ve been seeing the logo of the upcoming 2010 Winter Olympic Games more and more around the city as the date draws closer.
I thought it would be interesting to take a look at how the design trends in Olympic logos have evolved over the years.
Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years.
Logo design seems to have been streamlined to simpler and cleaner shapes. This article features every logo from the summer and winter Olympic games from 1924 to 2012.


 
Paris – Summer 1924
Lake Placid – Winter 1932
Los Angeles – Summer 1932
Garmisch-Partenkirchen – Winter 1936
Berlin – Summer 1936
St. Moritz – Winter 1948
London – Summer 1948


Oslo – Winter 1952
Helsinki – Summer 1952
Cortina d’Ampezzo – Winter 1956
Melbourne / Stockholm – Summer 1956
Squaw Valley – Winter 1960
Rome – Summer 1960
Innsbruck – Winter 1964
Tokyo – Summer 1964
Grenoble – Winter 1968
Mexico – Summer 1968
Sapporo – Winter 1972
Munich – Summer 1972
Innsbruck – Winter 1976
Montreal – Summer 1976
Lake Placid – Winter 1980
Moscow – Summer 1980
Sarajevo – Winter 1984
Los Angeles – Summer 1984
Calgary – Winter 1988
Seoul – Summer 1988
Albertville – Winter 1992
Barcelona – Summer 1992

Lillehammer – Winter 1994
Atlanta – Summer 1996
Nagano – Winter 1998
Sydney – Summer 2000
Salt Lake City – Winter 2002
Athens – Summer 2004


Turin – Winter 2006


Beijing – Summer 2008
Vancouver – Winter 2010
London – Summer 2012

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