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What is a logo?

Simply put, a logo is a name, symbol, or trademark of a company or organization. Logos can be made up of text that is configured in a unique way. Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image.

Why should you use a logo?
One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.
Logos give brand name recognition and add visual appeal to any document or web page. Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials.

40 Great Inspiration Type Only Logo Designs

Logos do not always have to include some type of symbol or icon to be effective. When done well, using type only to create a logo can be very effective in representing a company. These types of logos often cause particular typefaces and letter styling to become synonyms with a brand. Here we’ve rounded up 40 brilliant type-only logo designs for your inspiration. Be sure to click the images to learn more about each logo.











































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